Who is Praveer Tarudkar?

Praveer Tarudkar is a web developer and Meta Ads expert based in Nagpur, Maharashtra. He helps businesses get leads through custom websites, Meta Ads, and Google Ads by combining technical development skills with data-driven performance marketing strategies.

What services does Praveer Tarudkar offer?

Praveer offers a range of digital services including Web & Software Development, Meta Advertising, Google Ads, Performance Marketing, AI & Automation, E-Commerce Development, UI/UX & Product Design, CRM & Workflow Setup, Website Optimization, and Landing Page Development.

Do you work only with businesses in Nagpur?

While Praveer is based in Nagpur, Maharashtra, he works with clients and businesses across India and globally. Communication is handled seamlessly through remote tools.

Are you a freelancer or an agency?

Praveer works as an independent freelancer and also works with Bizleap, a digital marketing and technology agency. You work directly with him, without the overhead of a large agency.

How do I get started?

Getting started is easy. You can reach out via WhatsApp or Email to schedule a discovery call. During this call, Praveer will audit your current digital presence, understand your goals, and provide a tailored strategy.

What results have you delivered?

Praveer has managed over ₹1 Lakh+ in monthly ad spend, achieved up to 24.05x Return on Ad Spend (ROAS), and helped numerous businesses lower their Cost Per Acquisition (CPA) through high-intent targeting and optimized landing pages.

How to Get Quality Leads from Facebook Ads (Not Fake Leads)

The biggest complaint I hear from businesses running Facebook Ads in India is: "I'm getting leads, but they are all junk. Wrong numbers, people who don't remember clicking, and people with zero budget."

If this is happening to you, your campaigns are optimizing for volume instead of intent. Meta's algorithm is highly powerful, but it can only optimize for the signal you tell it to optimize for. If you measure clicks, you get clicks. If you measure filled forms (even bad ones), you get filled forms. You must restructure your campaigns to signal quality to the algorithm.

Here are the most effective strategies to fix lead quality from Meta Ads, in order of impact.

Why Lead Quality Becomes a Problem
1. Switch to Higher-Intent Lead Forms
2. Add a Qualifying Question
3. Move to a Dedicated Landing Page
4. Use Your Ad Creative to Filter Your Audience
5. Set Up the Conversions API (CAPI)
6. Use Retargeting to Reach Only Warmer Leads
7. Tighten Your Audience Targeting
Lead Forms vs. Landing Pages vs. WhatsApp Ads: Which Is Best?
Frequently Asked Questions

Why Lead Quality Becomes a Problem

Meta's default lead generation form type is optimized for volume. It auto-fills the user's name, email, and phone number from their Facebook profile. A user can submit the form in two taps without reading a single word of your offer.

This is why you get leads from people who "don't remember filling out any form" — because they genuinely didn't. They accidentally tapped, Meta auto-filled the form, and their data was submitted before they knew what happened.

The platform is not trying to deceive you. Volume-optimized forms are useful for massive awareness campaigns. But for a service business that needs qualified buyers, they create a lead quality crisis.

1. Switch to Higher-Intent Lead Forms

When you use Meta's native Lead Generation objective, the form type is set to "More Volume" by default. Change this to "Higher Intent".

Higher-intent forms add a review screen before submission. The user sees their information and must consciously tap "Submit" to complete the form. This single change can reduce total lead volume by 20–40% but significantly improve quality.

How to do it: In Meta Ads Manager, when creating or editing a lead form, look for the "Form Type" setting. Select "Higher Intent" instead of "More Volume."

2. Add a Qualifying Question

A qualifying question is a custom question that you add to the lead form that requires the user to type a manual answer — not auto-fill from their profile.

A user who isn't serious enough to type a short answer is not a serious buyer. This single step filters out a large percentage of low-intent submissions.

Effective qualifying questions by industry:

| Industry | Qualifying Question | |---|---| | Real estate | "What is your approximate budget for this property?" | | Coaching / Education | "When are you looking to start? (Immediately / Next month / Just exploring)" | | Clinics / Healthcare | "Are you looking for a consultation for yourself or a family member?" | | B2B Services | "How many employees does your company have?" | | Gyms / Fitness | "What is your primary fitness goal?" |

Avoid asking for information that's already auto-filled (name, phone, email). The goal is to introduce intentional friction.

3. Move to a Dedicated Landing Page

For consistent high-quality leads, the most reliable strategy is to move conversions off Facebook entirely and onto a dedicated landing page.

Here is why this works:

The user must wait for the page to load (adds friction and filters out accidental taps).
They must read your offer before deciding to fill out the form.
The form on the landing page cannot be auto-filled from their Meta profile.
You can include social proof, pricing information, and qualification criteria on the page.

A landing page with a strong offer and a clear CTA consistently produces higher-quality leads than a native lead form — though the total volume may be lower. For high-ticket services, this trade-off is almost always worth it.

Make sure your landing page is fast (loads in under 3 seconds on mobile) and purpose-built for conversions, not a general homepage.

Landing page vs. lead form vs. WhatsApp ads — which is best? See the comparison table at the end of this post.

4. Use Your Ad Creative to Filter Your Audience

Your ad creative — the image or video and the accompanying text — is the first qualification step. It should actively repel people who are not a good fit for your service.

This is counterintuitive. Most businesses want their ads to appeal to as many people as possible. But broad appeal generates broad (low-quality) leads.

Strategies to filter with creatives:

Be explicit about who this is for: Instead of "Get more leads for your business," say "For established real estate developers in Nagpur looking to generate NRI investor enquiries." The second version will generate fewer clicks — but the people who do click are far more likely to be exactly who you want.

Mention price or budget in the ad: If your service has a defined starting point, be upfront about it. This filters out people who cannot afford your service and saves everyone's time.

Example ad line: "Plots starting from ₹X lakh — site visit this Sunday"

This format makes clear it is illustrative ad copy — replace the ₹X with your actual number.

Avoid words that attract low-intent clicks: Words like "Free," "Discount," "Win," or "Prize" attract bargain-hunters and contest-enterers. Avoid them unless you are running a genuine promotion.

Show the result, not just the service: "How we helped a coaching institute in Nagpur generate 200 enquiries in 30 days" is more compelling and more qualified than "Facebook Ads services available."

5. Set Up the Conversions API (CAPI)

This is a technical step, but it has a direct impact on lead quality at scale.

The Meta Pixel is a browser-based tracking code on your website. Due to iOS privacy changes, browser ad blockers, and cookie restrictions, the Pixel alone now misses a significant percentage of conversion events.

The Conversions API (CAPI) creates a direct server-to-server connection between your website and Meta. Conversion events (like a form submission on your landing page) are sent directly from your server to Meta — bypassing the browser, iOS restrictions, and ad blockers.

Why does this affect lead quality? Because when Meta has accurate data about which leads actually converted into customers, it can find more people like them. When the Pixel is missing conversions, Meta optimizes based on incomplete data — and the leads it finds reflect that incompleteness.

Every serious lead generation campaign needs both the Pixel and the Conversions API running together. This is part of the standard setup for every client I work with. Learn more about tracking setup in Meta Ads services.

6. Use Retargeting to Reach Only Warmer Leads

Your coldest, lowest-quality leads typically come from top-of-funnel cold audience campaigns. Retargeting campaigns, by contrast, target people who have already shown interest in your business — and these leads are almost always higher quality.

High-quality retargeting audiences to build:

Website visitors (people who visited your landing page but didn't fill out the form)
Video viewers (people who watched 50–75% of your video ad)
Instagram page engagers (people who liked, commented, or saved your posts in the last 30–90 days)
Lead form openers who didn't submit (people who started filling out a form but abandoned it)

Once these audiences grow (typically need 1,000+ people in an audience), running a separate retargeting campaign with a stronger offer or social proof can produce your highest-quality, lowest-CPL leads.

7. Tighten Your Audience Targeting

Meta's Advantage+ Audience (formerly "broad" targeting) lets the algorithm find your best audience automatically. This works well for e-commerce and well-established campaigns with lots of conversion data. For local service businesses with limited data, more targeted audiences often produce better initial results.

Targeting improvements to consider:

Geographic tightening: If you only serve Nagpur, target Nagpur city — not Maharashtra or India-wide. The algorithm will find a cheaper audience in rural areas if you leave the geo too broad, and those leads won't convert.
Interest layering: Combine relevant interests rather than using a single broad interest.
Custom Audiences first: If you have customer data (phone numbers, emails from past clients), upload it as a Custom Audience and use it as a seed for Lookalike Audiences. Your best new leads will look like your best existing clients.

Lead Forms vs. Landing Pages vs. WhatsApp Ads: Which Is Best?

| | Native Lead Form | Landing Page | WhatsApp Ads | |---|---|---|---| | Lead quality | Lower (auto-fill) | Highest | Medium-High | | Lead cost (CPL) | Lowest | Higher | Low–Medium | | Setup complexity | Low | High | Low | | Best for | Awareness, volume | High-ticket services | Local services, quick conversions | | Tracking accuracy | Medium (Pixel only) | High (Pixel + CAPI) | Limited | | Recommended for | Brand building | Lead generation | Services where call is next step |

For most service businesses in India running lead generation campaigns, a dedicated landing page produces the best quality leads. For businesses where the next step is a phone or WhatsApp conversation anyway (like clinics, local services, or consultants), WhatsApp Ads can produce a very low CPL with decent quality.

Frequently Asked Questions

Why are my Facebook leads giving wrong phone numbers? Most likely because your form is auto-filling from their Facebook profile, and they submitted without verifying their details. Switch to Higher-Intent forms and add a custom question that requires manual input.

My CPL is low but conversion rate is terrible. What's wrong? Low CPL with poor conversion usually means you are optimizing for the wrong event. Make sure your campaign is optimized for qualified lead events (form submissions on landing page, Conversions API events), not just link clicks.

Does adding more qualification questions hurt my CPL? Yes — more questions = fewer submissions = higher CPL. The goal is to add 1–2 qualifying questions that filter out unserious people without making the form so long that even serious leads abandon it.

How long does it take to see lead quality improve after changes? Allow 7–14 days after any significant campaign change before drawing conclusions. Meta's algorithm needs time to re-optimize to the new signal.

Running Meta Ads and struggling with lead quality? View my Meta Ads services or get a free account audit.

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